Notice of Request for Proposals (RFP) – Captain’s Cove Golf & Yacht Club, Inc.

Request for Proposal (RFP) for Marketing and Sales Plan 

Captain’s Cove Golf & Yacht Club, Inc. 

Date: July 1, 2024 

Introduction 

Captain’s Cove Golf & Yacht Club, Inc. (hereafter referred to as “Captain’s Cove”) invites  qualified real estate agents to submit proposals for developing and executing a comprehensive  marketing and sales plan for lots owned by the Property Owner’s Association (POA). This RFP  outlines the requirements and expectations for the project. 

Project Overview 

Captain’s Cove is a premier community offering an exceptional lifestyle with access to golf,  boating, and various amenities. The objective of this RFP is to select a real estate agent who will  create and implement a strategic marketing and sales plan to promote and sell the available  lots owned by the POA. 

Scope of Work 

The selected real estate agent will be responsible for the following: 

1. Market Analysis: 

• Conduct a comprehensive market analysis to identify target demographics and  potential buyers. 
• Evaluate current market conditions and trends. 

2. Marketing Strategy: 

• Develop a detailed marketing strategy, including online and offline marketing  tactics. 
• Design and produce marketing materials (brochures, flyers, digital ads, etc.). o Utilize social media, email campaigns, and other digital platforms to reach  potential buyers. 

3. Sales Plan: 

• Create a robust sales plan outlining the process from lead generation to closing. o Provide a clear timeline and milestones for the sales process. 
• Implement lead management and follow-up strategies to ensure high conversion  rates. 

4. Branding and Positioning: 

• Enhance the brand image of Captain’s Cove through consistent and professional  messaging. 
• Position the lots as desirable properties within the community. 

5. Reporting and Analytics:

• Provide regular reports on marketing and sales activities, including key  performance indicators (KPIs). 
• Use analytics to assess the effectiveness of the marketing campaigns and adjust  strategies as needed. 

Proposal Requirements 

Interested real estate agents should include the following in their proposals: 

1. Executive Summary: 

• Brief overview of the proposal and the agent’s qualifications. 

2. Company Profile: 

• Information about the agent or agency, including experience, credentials, and  key personnel. 

3. Approach and Methodology: 

• Detailed description of the proposed approach to achieve the project objectives. o Outline of the marketing and sales strategies. 

4. Experience and References: 

• Case studies or examples of similar projects completed successfully. 
• Contact information for at least three references. 

5. Budget and Pricing: 

• Comprehensive budget outlining all costs associated with the project. o Pricing structure and payment terms. 

6. Timeline: 

• Proposed timeline for the project, including key milestones and deliverables. Evaluation Criteria 

Proposals will be evaluated based on the following criteria: 

• Relevant experience and past performance 
• Quality and creativity of the proposed marketing and sales plan 
• Understanding of the target market and industry trends 
• References and testimonials from past clients 
• Pricing and overall value offered 

Submission Guidelines 

Proposals must be submitted no later than August 1, 2024. Please send your proposal  electronically to [email protected] with the subject line “RFP Response – Captain’s Cove  Marketing and Sales Plan.” 

Contact Information

For any questions or further information, please contact: 

Justin Wilder 

General Manager 

Captain’s Cove Golf & Yacht Club, Inc. 

3323 Dock Court 

Greenbackville, VA 23356 

757-824-3465 

j[email protected] 

Conclusion 

Captain’s Cove is committed to selecting a partner who will bring innovation, dedication, and  expertise to this project. We look forward to reviewing your proposals and working together to  achieve our sales goals.