Back: Jason Davenport of Arvin, California; Dan Moss of Declo, Idaho; Phil Hickman of Horntown, Virginia; Heidi Randall of Friesland, Wisconsin; Jaren Raybould of Saint Anthony, Idaho; and Sheldon Rockey of Center, Colorado. Front: Blair Richardson, Potatoes USA CEO; Chris Hansen of Bliss, New York; Steve Streich of Kalispell, Montana; Eric Schroeder of Antigo, Wisconsin; and Steve Elfering of Idaho Falls, Idaho. 


Potatoes USA, the Marketing and Promotions Board for the U.S. potato industry, has named Phil Hickman of Horntown this year’s Chairman, making him the board’s first Chairman from Virginia. He will serve a one year term as Chairman.

Hickman brings vast experience to the Chairman role by actively serving on the Potatoes USA board for 11 years and farming since 1974, when he and his brother began Dublin Farms at the ages 20 and 22, respectively. Hickman grew up farming on property that has been in his family for over 100 years and has harvested potatoes on different portions of the land every year.

“My experience working on a small farm gives me the ability to work well with each region. This is going to be valuable as I work to get each region to work together on the common goal of building demand for U.S. potatoes,” said Hickman.

In Hickman’s acceptance speech, he thanked outgoing Chairman, Dan Moss of Declo, Idaho, for his tremendous leadership in the potato industry. He hopes to continue what Moss has done best – keeping everyone in the industry focused in the same direction. Hickman mentioned one area of focus will be to increase retail sales. Lastly, he conveyed that Potatoes USA works to grow the entire U.S. potato industry.

“The fact that I’m Chairman shows Potatoes USA is for every farm, no matter the size or focus. The organization works to help all aspects of the industry and that’s something we need to remember as we continue to move forward,” Hickman concluded.

Hickman is a graduate of Virginia Tech and his passion outside of potatoes is Virginia Tech football.


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