RICHMOND, VA- The Virginia Department of Game and Inland Fisheries (DGIF) is launching a campaign this spring to encourage anglers to recruit their friends, family or anyone they know into fishing. DGIF’s Refer-a-Friend to Fish campaign rewards current licensed anglers who refer anyone to buy their first fishing license in Virginia. Anglers in Virginia are conservationists that play a significant role in supporting DGIF’s mission to conserve fish, wildlife and their habitats. Each license purchase helps fund efforts to provide for healthy and sustainable fish and wildlife resources in our Commonwealth as well as increased opportunities to enjoy them.
“Because of this, it is important that DGIF recruit as many outdoor enthusiasts as possible. DGIF is one of the first state wildlife agencies in the country to offer such a referral program, with the goal this spring of encouraging existing anglers to recruit new individuals into fishing. This new promotion is also part of DGIF’s new R3 Plan, which stands for Recruitment, Retention, and Reactivation, and outlines several strategic efforts to increase people’s participation in the outdoors,” said Bob Duncan, former Executive Director of DGIF.
When the new angler creates an account in Go Outdoors Virginia and purchases a fishing license, both will receive an exclusive free gift from DGIF and discounts to Green Top Hunting and Fishing. Anyone that successfully refers a new person with also be entered into a sweepstakes to win monthly prizes such as a Yeti Cooler, $100 gift card to Green Top Hunting and Fishing, and a new fishing rod! The goal of this campaign is to motivate current anglers to introduce someone new to fishing and participate with him or her. Besides, fishing is always better with a friend.