Cape Charles to receive $20,000 to boost outdoor recreation economies

May 6, 2024
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RICHMOND, VA – Governor Glenn Youngkin  announced that 10 Virginia communities will launch new tourism programs to boost their outdoor recreation economies. Each was awarded up to $20,000 through the Virginia Tourism Corporation’s (VTC) DRIVE Outdoor grant program, a tourism development grant program targeting outdoor product development and entrepreneurial expansion throughout the Commonwealth. 

The grants will support the outdoor recreation industry in the Commonwealth, which continues to thrive in Virginia and remains a driving force in the broader American economy. In 2022, outdoor recreation contributed $11.3 billion to the Commonwealth’s economy and supported about 125,000 jobs and $5.6 billion in wages and salaries in Virginia according to the U.S. Bureau of Economic Analysis.  

“Growing our outdoor economy spurs job creation and provides endless opportunities for outdoor-focused partnerships,” said Governor Glenn Youngkin. “The projects created from this program will help further position Virginia as the top state on the East Coast for outdoor recreation and a natural fit for outdoor businesses.” 

Aimed to meet the consumer demand for upcoming summer travel, Destination Marketing Organizations (DMOs) will use awarded funds for development projects that will have an immediate impact on their outdoor recreation offerings. Projects include purchasing new outdoor recreation equipment for more rentals, increasing accessibility to outdoor recreation, and outfitting opportunities, events, or studies for outdoor recreation development and expansion. 

Participating communities utilized current travel data, trends, and research to develop their plans, along with holding workshops to gather input from the public and stakeholders on how the plans could attract new travelers and boost economic activity.  

Cape Charles was named among the 10 Virginia localities to receive the funding.

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